Measurement & Trust
How to Track Visitors From ChatGPT in Google Analytics
Use ChatGPT's referral source in Google Analytics to inspect sessions, engagement, and conversions without confusing traffic with citations or recommendations.
Read articlePractical notes on AI search visibility
Learn how to inspect buyer prompts and cited sources, prepare approval-led website improvements, and measure what changed without pretending AI results are deterministic.
AI Search Basics
How to Check Whether ChatGPT Can Crawl Your Website
Check OAI-SearchBot access in robots.txt, hosting and CDN rules, page responses, and noindex directives—without confusing crawl access with guaranteed ChatGPT inclusion.
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Website Fixes
Seven Website Signals That Help AI Understand Your Business
Clear offers, audience fit, locations, evidence, structured answers, consistent identity, and accessible pages help AI systems and buyers understand a business.
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Why AI Search Prompts Need Business Context
A useful AI search audit tests questions that real buyers could ask and interprets them using the business's offer, audience, location, and limitations.
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Website Fixes
How to Improve AI Visibility Without Rewriting Your Entire Website
The best AI search fix is often a focused revision to the page that already matches the buyer's question—not a wholesale website rewrite.
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A Lean AI Search Improvement System for Small Teams
Small teams do not need an endless dashboard. They need a repeatable cadence for observing buyer questions, approving focused fixes, and measuring again.
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Why AI Search Website Changes Need Human Approval
Website fixes can affect public promises, positioning, prices, and regulated claims. Human approval keeps the business owner responsible for what goes live.
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